Catizen: Cultivating the Next Generation of Web3 Users in TON

Bittime - The future of crypto is emerging on The Open Network (TON), and Catizen is leading the way in engaging gamers through the power of Web3.

The Fast Growing TON Ecosystem

TON has an impressive user base, with over 10.78 million active wallets (1400% year-on-year increase) and a peak of over 5 million monthly active users in the last six months (according to TONStat). 

Coupled with seamless integration with Telegram which has 900 million users, TON becomes a highly visible blockchain ecosystem. For developers, TON's existing and potential audience offers huge opportunities for big projects to grow.

The Challenge of Converting High Quality Users

While other blockchains are still in the early stages of adoption, TON has an established user base. However, a new challenge emerged: converting existing users into high-quality users in the Web3 ecosystem. Catizen, as a pioneer, provides important insights on how to achieve this transformation.

Catizen: An Exciting Gateway to Web3

Launched in 2024 by PlutoVision Labs, Catizen is a Telegram-based casual gaming platform featuring a wide variety of cat-themed mini games. This game has attracted the attention of players and cat lovers, and has consistently ranked first in the TON ecosystem's The Open League (TOL) competition for three consecutive seasons.

Catizen's success mirrors the success of similar mini games on Chinese superapp WeChat, where more than a billion people play in-app mini games. While Telegram has yet to reach WeChat levels, PlutoVision's ability to achieve viral success in this emerging market has attracted major investment from Web3 gaming leaders such as The Open Platform (TOP), HashKey Capital, and Binance Labs.

Building Trust and User Base

Catizen's commitment to sharing revenue data and building trust with its community is an important example of engaging gamers and converting them into high-quality users.

Since launching in March, Catizen has attracted a total of 25 million in-game players, with 1.5 million of them being on-chain players. Impressively, Catizen managed to convert 500,000 players into paying players within three months, with 50% of them having never previously used a Web3 wallet.

Catizen has generated $15.8 million in revenue through TON, USDT, NOT, and other cryptocurrencies. By focusing on building a high-quality user base, Catizen was able to generate average revenue per user (APRU) of $30, much higher than the crypto project average of $0.15.

Beyond The Hype: Suistanable Growth Through Engangement

Catizen doesn't just rely on airdrop hype, but focuses on building an active community of players. They revolutionized the traditional IAA (In-App Advertising) + IAP (In-App Purchases) business model to an IAB (In-App Blockchain) + IAP model.

Unlike Web2 giants that spend billions to train users to watch ads, Catizen guides users through on-chain interactions. It educates Web2 users on wallet usage and gradually draws them into the Web3 ecosystem.

Leveraging Telegram's user base and the benefits of the TON ecosystem, Catizen prioritizes sustainable growth by creating active users. Their plans to add more mini apps that leverage the Telegram ecosystem will strengthen their position.

Conclusion

Through transparency, fun gameplay, educational initiatives, and an innovative revenue model, Catizen is setting an example in attracting and developing the next generation of Web3 users.

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You can buy and sell crypto assets easily and safely via Bittime. Bittime is one of the best crypto applications in Indonesia which is officially registered with Bappebti. 

To be able to buy crypto assets on Bittime, make sure you have registered and completed identity verification. Apart from that, also ensure you have sufficient balance by depositing some funds into your wallet. For your information, the minimum purchase of assets on Bittime is IDR 10,000. After that, you can purchase crypto assets in the application. Study Complete Guide How to Buy Crypto on Bittime. 

Monitor graphic movement of Bitcoin (BTC) price, Ethereum (ETH), Solana (SOL), and other cryptos to find out today's crypto market trends in real-time on Bittime.